Elephant Gin is a London Dry that arrives with a name designed to linger in the memory — and at 45% ABV, it has the strength of character to back that up. Sitting comfortably above the category minimum of 37.5%, the additional proof lends this gin a welcome assertiveness that allows its botanical profile to express itself with greater clarity and depth in the glass.
Style & Character
As a London Dry, Elephant Gin is bound by one of the most exacting definitions in the spirits world: juniper-forward, with no artificial flavourings and nothing added post-distillation beyond water and a trace of sweetener. It is a classification I have always respected for its transparency, and any gin wearing the London Dry badge invites direct comparison with the finest in the category. At its price point of around £29, Elephant Gin positions itself in the competitive mid-premium tier — a space where drinkers rightly expect more than competence.
Best Served
A gin at this strength and in this style is built for a classic serve. I would reach for a generous measure over plenty of ice, topped with Fever-Tree Indian Tonic and finished with a simple citrus garnish to let the juniper and any supporting botanicals do the talking. It would also hold its own admirably in a dry Martini, where the 45% ABV ensures the gin is not overwhelmed by the vermouth.
At 7.3 out of 10, Elephant Gin is a solid and respectable London Dry. It does what the category demands without flourish, and for many drinkers that reliability is precisely the point. A dependable bottle to have on one's shelf.
