Rathbone New London Dry Gin
London Dry 40% ABV
23 March 2026
New but not improved
Rathbone's New London Dry at 40% aims to modernise the London Dry template but doesn't quite succeed. The profile is clean but lacks distinctiveness. At 40% ABV the botanicals feel a bit thin. The 'new' approach doesn't offer enough to differentiate it from countless other London Drys.
8 March 2026
London Dry reimagined
Rathbone's New London Dry at 40% successfully updates the classic style for modern drinkers. The juniper is present but not dominating, the botanicals are fresh and vibrant. A London Dry for a new generation.
10 February 2026
The future of London Dry
Rathbone New London Dry at 40% reimagines what London Dry can be. The modern botanical balance maintains juniper authority while feeling fresh and contemporary. This is London Dry for a new era — respectful of tradition but unafraid to evolve. A gin that bridges past and future beautifully.
10 December 2025
Fresh take on tradition
At 40% Rathbone's New London Dry is a fresh interpretation of the classic style. The botanical balance is contemporary — less heavy juniper, more nuance. A London Dry that appeals to modern palates.
4 December 2025
Clean and contemporary
The 'New London Dry' positioning works — this 40% gin feels modern while respecting the London Dry tradition. Clean juniper with a contemporary twist. Rathbone have found an interesting space.
31 October 2025
Modern London Dry approach
Rathbone take a contemporary approach to London Dry at 40%. The result is clean, balanced, and accessible. There's a modern sensibility to the botanical balance that works well in a G&T.
25 October 2025
Accessible London Dry
Rathbone at 40% is immediately accessible. The London Dry profile is gentle enough for newcomers but has enough juniper for gin lovers. The clean, modern approach has broad appeal.