The global gin market reached a total value of £12.8 billion in 2025, according to newly published data from the International Wine and Spirit Record (IWSR), representing a nine per cent increase on the previous year. While mature European markets showed more modest growth, the Asia-Pacific region emerged as the primary engine of expansion, with Japan, India, and Australia all recording double-digit percentage growth.
Regional Breakdown
Europe remains the largest gin market by value, accounting for approximately fifty-four per cent of global sales (£6.9 billion). However, growth in the region has moderated to four per cent annually, with the UK market — still the world's largest by per-capita consumption — showing signs of maturity after nearly a decade of rapid expansion.
The Asia-Pacific region grew by twenty-two per cent to reach £2.3 billion in total value, driven by strong performance in three key markets. Japan saw gin sales increase by twenty-eight per cent, fuelled by the continued success of domestic producers like Ki No Bi, Roku, and Nikka, as well as growing consumer interest in gin-based highball serves. India grew by thirty-four per cent, albeit from a smaller base, as new domestic distilleries and relaxed licensing regulations opened the category to a broader consumer base. Australia maintained its position as one of the world's most dynamic gin markets, with fifteen per cent growth and a domestic distillery count now exceeding 350.
North America grew by eleven per cent to £2.8 billion, with the United States accounting for the vast majority. American craft gin production continues to expand, with the American Distilling Institute recording over 800 members producing gin — a figure that has tripled in five years.
Category Dynamics
Within the gin category, the data reveals significant shifts. Premium and super-premium gins (defined as bottles retailing above £25/US$30) now account for thirty-eight per cent of global gin value, up from twenty-nine per cent in 2020. This premiumisation trend is particularly pronounced in Asia-Pacific markets, where consumers are entering the category at higher price points than their European counterparts did a decade ago.
Flavoured gin continues to grow, accounting for twenty-one per cent of global gin volume, though its growth rate has slowed from the explosive rates of 2019-2022. The IWSR notes that flavoured gin growth is increasingly driven by Asian and Latin American markets, where the category is relatively new, while European markets show signs of saturation.
London Dry remains the dominant style by volume (sixty-two per cent of global gin sales), but contemporary and New Western styles are growing faster in percentage terms. The IWSR attributes this to "consumer desire for distinctive, locally-rooted flavour profiles" — a trend that favours regional producers using local botanicals over globally distributed brands.
Outlook
The IWSR forecasts continued global growth through 2030, projecting a total market value of approximately £17 billion. Key growth drivers are expected to include further expansion in Asia-Pacific (particularly Southeast Asia, where gin penetration remains low), continued premiumisation in mature markets, and the development of ready-to-drink gin cocktails, which the report identifies as a significant emerging segment.
"Gin has transitioned from a boom category to a mature, globally distributed one," said Mark Meek, CEO of IWSR. "The explosive growth of 2016-2022 has normalised, but the underlying trends — premiumisation, regionalisation, and broadening international appeal — remain firmly intact."
