Broker's London Dry Gin is one of those bottles that's hard to miss on the back bar — that distinctive bowler hat perched on the cap has become something of an icon in the gin world. At 40% ABV and sitting comfortably at the £24.95 price point, it positions itself squarely as an everyday London Dry that doesn't ask you to overthink things. And sometimes, that's exactly what you want.
A Classic London Dry Approach
What I appreciate about Broker's is its commitment to the London Dry style. This is a category defined by strict production rules — the botanicals must all be added during distillation, nothing artificial can be introduced afterwards, and the juniper must lead the charge. It's a discipline that rewards craftsmanship, and when it's done well, you get a gin that's clean, balanced, and supremely versatile. Broker's has built its reputation on delivering precisely that kind of straightforward, juniper-forward character that London Dry devotees expect.
Behind the Bowler Hat
At this price point, Broker's occupies interesting territory. It's accessible enough to be your house pour, yet it carries enough botanical conviction to hold its own in more considered serves. For a London Dry at 40%, you're looking at a spirit designed for mixing rather than sipping neat — and there's absolutely nothing wrong with that. The best gins know what they are.
Best Served
This is a gin that belongs in a classic Martini — I'd go 4:1 with a quality dry vermouth, stirred over ice for a good thirty seconds until properly diluted and ice-cold, then strained into a chilled coupe with a lemon twist. The London Dry backbone should carry beautifully through the vermouth. Equally, a simple G&T with a premium Indian tonic and a twist of grapefruit peel would let the juniper do its work without complication.
