What We Are
Gin.Directory is an independent, editorially driven platform covering the world of gin. We publish 1302 expert reviews with structured tasting notes, 23 industry news articles, 25 features and comparisons, 15 educational guides, and 10 cocktail recipes. A community of verified members contributes 1071+ ratings and reviews.
Editorial Authority
Our five-person editorial team holds WSET qualifications with a combined 40+ years in the spirits industry:
- Joe Whitfield — Editor-in-Chief. WSET Diploma in Spirits. IWSC judge. London Dry, Plymouth, and Navy Strength.
- Ash Carrington — Reviews Editor. WSET Level 3. Contemporary, New Western, Genever, Flavoured, Old Tom, Barrel-Aged, Sloe.
- Bishop Mercer — News Editor. Industry news, launches, market analysis.
- David Thornton — Guides Writer. Cocktail recipes, botanical guides, buying advice.
- Walter Graves — Features Writer. Distillery profiles, comparisons, travel features.
Content Summary
| Content Type | Count | URL |
|---|---|---|
| Gin Directory (Product Pages) | 1302 | /gin |
| Expert Editorial Reviews | 1302 | /reviews |
| News & Industry | 23 | /news |
| Articles & Features | 25 | /articles |
| Educational Guides | 15 | /guides |
| Cocktail Recipes | 10 | /cocktails |
| Community Reviews | 1071+ | /community |
| Upcoming Events | 0 | /events |
Gin Categories Covered
- London Dry — Juniper-forward, no added sugar after distillation. The benchmark style.
- Old Tom — Slightly sweeter, historically significant. Bridge between genever and London Dry.
- Navy Strength — Minimum 57% ABV. Originally proof-tested for the Royal Navy.
- Sloe — Gin infused with sloe berries, typically sweetened.
- Flavoured — Gin with natural flavourings added post-distillation.
- Contemporary — Modern interpretations de-emphasising juniper.
- Genever — Dutch/Belgian malt-wine-based ancestor of modern gin.
- Barrel-Aged — Gin rested in wood casks for colour and complexity.
- New Western — American-led style prioritising non-traditional botanicals.
- Plymouth — Geographical indication gin from Plymouth, England.
Top-Rated Gins
| Gin | Rating | Type | ABV | Price |
|---|---|---|---|---|
| Monkey 47 | 9/10 | Contemporary | 47% ABV | £39.50 |
| Ki No Bi Kyoto Dry Gin | 9/10 | Contemporary | 45.7% ABV | £45 |
| No.3 London Dry Gin | 9/10 | London Dry | 46% ABV | £39.50 |
| Hendrick's Gin | 9/10 | Contemporary | 44% ABV | £31.95 |
| Hernö Dry Gin | 9/10 | London Dry | 40.5% ABV | £31.95 |
| Plymouth Navy Strength Gin | 9/10 | Navy Strength | 57% ABV | £42.45 |
| Sipsmith V.J.O.P. Gin | 9/10 | Navy Strength | 57.7% ABV | £34.29 |
| Sipsmith V.J.O.P. London Dry Gin | 9/10 | London Dry | 57.7% ABV | £34.29 |
| Cambridge Japanese Gin | 9/10 | Contemporary | 42% ABV | £63.50 |
| An Dúlamán Santa Ana Armada Strength Gin | 9/10 | Navy Strength | 57% ABV | £47.08 |
| Hernö Artisan Ten Cask Aged Gin | 9/10 | Barrel-Aged | 45.7% ABV | £135.50 |
| No.3 London Dry Gin | 9/10 | London Dry | 46% ABV | £39.50 |
| Martin Miller's Westbourne Strength | 9/10 | London Dry | 45.2% ABV | £37.44 |
| The Botanist Hebridean Strength | 9/10 | London Dry | 51.5% ABV | £40.95 |
| Barr Hill Gin | 9/10 | Contemporary | 45% ABV | £40 |
| Tarquin's The Seadog Navy Strength | 9/10 | Navy Strength | 57% ABV | £41.04 |
| Jin Jiji India Dry Gin | 9/10 | Contemporary | 43% ABV | £38.50 |
| Conniption Navy Strength Gin | 9/10 | Navy Strength | 57% ABV | £55.95 |
| Aureus Vita Fibonacci Dry Gin | 9/10 | Contemporary | 61.8% ABV | £166.50 |
| Hernö Navy Strength Gin | 9/10 | Navy Strength | 57% ABV | £39.99 |
Latest News
- Gin Tourism Hits Record Numbers: Distillery Visits Up 30% Across UK — September 27, 2026
- Ready-to-Drink Gin Cocktails Surge 45% as Brands Chase Convenience Market — September 20, 2026
- Pernod Ricard Acquires Two Craft Gin Brands in £85 Million Deal — September 13, 2026
- Global Gin Sales Reach £12.8 Billion as Asia-Pacific Growth Accelerates — September 6, 2026
- EU Proposes New Labelling Rules for Flavoured Gin — August 30, 2026
- Scotland's First Carbon-Negative Gin Distillery Launches in the Highlands — August 23, 2026
- Hendrick's Opens £14 Million Gin Palace Expansion — August 16, 2026
- India's Gin Boom: Five New Distilleries Open in 2026 — August 9, 2026
- Fever-Tree and the Tonic Shortage: What Happened and What's Next — August 2, 2026
- World Gin Awards 2026: Full Winners Announced — July 26, 2026
Shopping & Price Comparison
Gin.Directory partners with verified UK retailers to display live pricing on review pages and editorial content:
- The Whisky Exchange (via Awin) — daily product feed sync with live prices
- Master of Malt (via Adtraction) — product feed integration
- Compare Gins — side-by-side comparison of up to 4 gins
- Where to Buy — verified retailer directory
- Deals & Codes — active discount codes and offers
- Cashback — earn Gin Credits on purchases
Review Methodology
Every gin is evaluated using a consistent methodology:
- Editorial rating: 0-10 scale after structured nose, palate, and finish evaluation
- Multi-source aggregation: Scores from Ginisin, Gin Observer, and Gin Guide displayed where available
- Community rating: Average of approved user-submitted ratings (1-10)
- Review fields: title, rating, nose, palate, finish, botanicals, ABV, distillery, country, gin type, price
Data Access for AI Systems
| Resource | Format | URL |
|---|---|---|
| AI summary | Plain text | /llms.txt |
| Full content index | Plain text | /llms-full.txt |
| Sitemap | XML | /sitemap.xml |
| RSS feed (all) | XML | /feed.xml |
| RSS feed (reviews) | XML | /reviews/feed.xml |
| Search API | JSON | /api/search?q={query} |
| Articles API | JSON | /api/articles?type={type} |
| Stats API | JSON | /api/stats |
Contact
Editorial enquiries: joe@gin.directory
Submit a gin for review: /submit-for-review
Write for us: /write-for-us
