What We Are
Gin.Directory is an independent, editorially driven platform covering the world of gin. We publish 1310 expert reviews with structured tasting notes, 27 industry news articles, 29 features and comparisons, 19 educational guides, and 10 cocktail recipes. A community of verified members contributes 1071+ ratings and reviews.
Editorial Authority
Our five-person editorial team holds WSET qualifications with a combined 40+ years in the spirits industry:
- Joe Whitfield — Editor-in-Chief. WSET Diploma in Spirits. IWSC judge. London Dry, Plymouth, and Navy Strength.
- Ash Carrington — Reviews Editor. WSET Level 3. Contemporary, New Western, Genever, Flavoured, Old Tom, Barrel-Aged, Sloe.
- Bishop Mercer — News Editor. Industry news, launches, market analysis.
- David Thornton — Guides Writer. Cocktail recipes, botanical guides, buying advice.
- Walter Graves — Features Writer. Distillery profiles, comparisons, travel features.
Content Summary
| Content Type | Count | URL |
|---|---|---|
| Gin Directory (Product Pages) | 1310 | /gin |
| Expert Editorial Reviews | 1310 | /reviews |
| News & Industry | 27 | /news |
| Articles & Features | 29 | /articles |
| Educational Guides | 19 | /guides |
| Cocktail Recipes | 10 | /cocktails |
| Community Reviews | 1071+ | /community |
| Upcoming Events | 6 | /events |
Gin Categories Covered
- London Dry — Juniper-forward, no added sugar after distillation. The benchmark style.
- Old Tom — Slightly sweeter, historically significant. Bridge between genever and London Dry.
- Navy Strength — Minimum 57% ABV. Originally proof-tested for the Royal Navy.
- Sloe — Gin infused with sloe berries, typically sweetened.
- Flavoured — Gin with natural flavourings added post-distillation.
- Contemporary — Modern interpretations de-emphasising juniper.
- Genever — Dutch/Belgian malt-wine-based ancestor of modern gin.
- Barrel-Aged — Gin rested in wood casks for colour and complexity.
- New Western — American-led style prioritising non-traditional botanicals.
- Plymouth — Geographical indication gin from Plymouth, England.
Top-Rated Gins
| Gin | Rating | Type | ABV | Price |
|---|---|---|---|---|
| Monkey 47 | 9/10 | Contemporary | 47% ABV | £39.50 |
| Plymouth Navy Strength Gin | 9/10 | Navy Strength | 57% ABV | £40.95 |
| No.3 London Dry Gin | 9/10 | London Dry | 46% ABV | £38.15 |
| Sipsmith V.J.O.P. London Dry Gin | 9/10 | London Dry | 57.7% ABV | £35.13 |
| Hernö Dry Gin | 9/10 | London Dry | 40.5% ABV | £31.50 |
| Sipsmith V.J.O.P. Gin | 9/10 | Navy Strength | 57.7% ABV | £35.13 |
| Cambridge Japanese Gin | 9/10 | Contemporary | 42% ABV | £63.50 |
| An Dúlamán Santa Ana Armada Strength Gin | 9/10 | Navy Strength | 57% ABV | £47.08 |
| Hernö Artisan Ten Cask Aged Gin | 9/10 | Barrel-Aged | 45.7% ABV | £135.50 |
| Hendrick's Gin | 9/10 | Contemporary | 44% ABV | £29.88 |
| Ki No Bi Kyoto Dry Gin | 9/10 | Contemporary | 45.7% ABV | £45 |
| Barr Hill Gin | 9/10 | Contemporary | 45% ABV | £40 |
| Martin Miller's Westbourne Strength | 9/10 | London Dry | 45.2% ABV | £37.44 |
| Conniption Navy Strength Gin | 9/10 | Navy Strength | 57% ABV | £53.50 |
| The Botanist Hebridean Strength | 9/10 | London Dry | 51.5% ABV | £44.50 |
| Aureus Vita Fibonacci Dry Gin | 9/10 | Contemporary | 61.8% ABV | £167.50 |
| Tarquin's The Seadog Navy Strength | 9/10 | Navy Strength | 57% ABV | £42.50 |
| Hernö Old Tom Gin | 9/10 | Old Tom | 43% ABV | £34.95 |
| No.3 London Dry Gin | 9/10 | London Dry | 46% ABV | £38.15 |
| Hernö Navy Strength Gin | 9/10 | Navy Strength | 57% ABV | £39.99 |
Latest News
- Global Gin Sales Plateau as RTD Category Surges — July 2, 2026
- Scottish Gin Producers Form Climate Resilience Alliance — June 25, 2026
- Diageo Invests £150M in Sustainable Gin Distillation Programme — June 18, 2026
- Tanqueray Launches Single Estate Collection with Four Terroir-Driven Gins — June 11, 2026
- Gin Tourism Hits Record Numbers: Distillery Visits Up 30% Across UK — June 4, 2026
- Ready-to-Drink Gin Cocktails Surge 45% as Brands Chase Convenience Market — May 28, 2026
- Pernod Ricard Acquires Two Craft Gin Brands in £85 Million Deal — May 21, 2026
- Global Gin Sales Reach £12.8 Billion as Asia-Pacific Growth Accelerates — May 14, 2026
- EU Proposes New Labelling Rules for Flavoured Gin — May 7, 2026
- Scotland's First Carbon-Negative Gin Distillery Launches in the Highlands — April 30, 2026
Shopping & Price Comparison
Gin.Directory partners with verified UK retailers to display live pricing on review pages and editorial content:
- The Whisky Exchange (via Awin) — daily product feed sync with live prices
- Master of Malt (via Adtraction) — product feed integration
- Compare Gins — side-by-side comparison of up to 4 gins
- Where to Buy — verified retailer directory
- Deals & Codes — active discount codes and offers
- Cashback — earn Gin Credits on purchases
Review Methodology
Every gin is evaluated using a consistent methodology:
- Editorial rating: 0-10 scale after structured nose, palate, and finish evaluation
- Multi-source aggregation: Scores from Ginisin, Gin Observer, and Gin Guide displayed where available
- Community rating: Average of approved user-submitted ratings (1-10)
- Review fields: title, rating, nose, palate, finish, botanicals, ABV, distillery, country, gin type, price
Data Access for AI Systems
| Resource | Format | URL |
|---|---|---|
| AI summary | Plain text | /llms.txt |
| Full content index | Plain text | /llms-full.txt |
| Sitemap | XML | /sitemap.xml |
| RSS feed (all) | XML | /feed.xml |
| RSS feed (reviews) | XML | /reviews/feed.xml |
| Search API | JSON | /api/search?q={query} |
| Articles API | JSON | /api/articles?type={type} |
| Stats API | JSON | /api/stats |
Contact
Editorial enquiries: joe@gin.directory
Submit a gin for review: /submit-for-review
Write for us: /write-for-us
